Digital Content Specialist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
About the Role

We are seeking a highly skilled and results-driven Social Media & E-commerce Content Executive to manage our social media presence and product content across digital platforms.

The ideal candidate will have a background in women's fashion or lifestyle brands and possess strong experience in content creation, social media engagement, and e-commerce product management.

This role requires proficiency with Canva, Meta advertising tools, and familiarity with WordPress and Shopify platforms. The candidate should demonstrate the ability to maintain consistent brand messaging, drive online engagement, and ensure accurate product representation across sales channels.

Key Responsibilities:

  • Manage daily operations of all social media accounts (Instagram, Facebook, etc.)
  • Respond promptly and professionally to customer inquiries via inbox, comments, and DMs
  • Maintain high engagement rates and foster community growth
  • Create visually appealing and brand-aligned graphics, stories, and reels using Canva and similar tools
  • Draft and schedule content calendars across platforms using Meta Business Suite or other scheduling tools
  • Ensure timely and strategic content delivery to support campaigns and product launches
  • Upload and manage product listings on Shopify and WordPress with attention to detail in descriptions, images, SEO, and categorization
  • Ensure consistency in product information and visual presentation

Qualifications:

  • Bachelor's degree in Marketing, Communications, Fashion Management, or a related field
  • 1–3 years of relevant experience in social media and/or e-commerce content roles (fashion industry preferred)
  • Proficient in Canva, Instagram Reels, Meta Ads Manager, and content scheduling tools
  • Working knowledge of Shopify and WordPress platforms
  • Excellent written communication skills and aesthetic sensibility aligned with women's fashion
  • Ability to multitask, meet deadlines, and work both independently and as part of a team

Preferred Skills:

  • Experience with influencer collaboration or affiliate marketing
  • Basic understanding of SEO and image optimization
  • Interest in fashion trends and consumer behavior in the apparel sector

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