Social Media Strategist

4 days ago


Lahore, Punjab, Pakistan beBeeMarketing Full time 900,000 - 1,200,000
Job Title

The primary objective of this role is to craft and execute a comprehensive social media strategy that harmoniously aligns with the organization's overarching objectives.

This involves conceptualizing, developing, and implementing innovative content calendars across multiple platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.

  • Key Responsibilities:
  • Develop engaging content (posts, reels, stories, ads) in collaboration with design, photography, and video teams.
  • Write captivating copy for posts, captions, and hashtags that resonate with the target audience.
  • Ensure brand consistency in tone, visuals, and messaging across all digital channels.
  • Engagement & Community Management:
  • Monitor, respond to, and engage with followers, comments, messages, and tags in a timely and professional manner.
  • Build and nurture an online community through strategic interactions and content creation.
  • Advertising & Campaign Management:
  • Plan and execute paid ad campaigns using tools like Meta Ads and Google Ads for YouTube.
  • Track key performance indicators (KPIs) such as reach, engagement, CTR, leads, and conversions to optimize future strategies.
  • Analytics & Reporting:
  • Utilize tools like Meta Business Suite, Google Analytics, and native platform insights to track performance and provide actionable recommendations for improvement.
  • Deliver regular reports highlighting successes, areas for enhancement, and proposed solutions.
  • Stay abreast of the latest social media trends, platform updates, and best practices to maintain a competitive edge.
  • Collaborate with influencers and brand ambassadors where relevant to amplify brand presence and outreach.


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