Social Media Business Strategist

4 hours ago

Lahore, Punjab, Pakistan Psywork Consultants Full time

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Psywork Consultants

About Psywork Consultants

PsyWork is a psychology-driven startup focused on wellness, psychometric assessments, and professional development. We support individuals and organizations in achieving psychological well-being and peak performance, particularly in tech-driven environments. With an emerging client base in California, we are now investing in building a compelling digital brand and online presence.

Role Overview

We are seeking an experienced Social Media Business Strategist who can take full ownership of our digital channels. This is not just a content role, it requires a strategic mind who can analyze competitors, build and execute a tailored strategy, and run paid campaigns to generate leads and grow brand visibility across Instagram and LinkedIn.

Key Responsibilities
  • Conduct a competitive analysis of similar mental health and training brands (especially U.S.-based)
  • Build a social media strategy aligned with our brand voice, target audience (California-based professionals), and growth goals
  • Develop and implement a content calendar for Instagram and LinkedIn
  • Create engaging, professional content (posts, carousels, reels, quote graphics, etc.)
  • Write impactful captions with clear calls-to-action
  • Manage and grow community engagement (comments, DMs, shares)
  • Set up, manage, and optimize ad campaigns (Meta & LinkedIn) to generate qualified leads and brand awareness
  • Track performance metrics and adjust strategy accordingly
  • Collaborate with leadership on messaging, offers, and campaign planning
Required Qualifications
  • 3+ years of proven experience in social media strategy, content creation, and ad management
  • Demonstrated ability to run and optimize ads for brand growth or customer acquisition
  • Strong research and analytical skills — able to identify trends and positioning from competitor analysis
  • Fluent in English with the ability to write content in a U.S.-friendly tone
  • Familiarity with tools like Canva, Meta Business Suite, LinkedIn Ads Manager
  • Must have insight or prior experience in the mental health, wellness, or professional training space
  • Based in Lahore, with availability for in-office work twice a week (minimum 6 hours/day)
Preferred (Not Required)
  • Interest or background in psychology, coaching, or startup development
  • Experience working with international or U.S.-based audiences
  • Prior work with personal development coaches, HR consultancies, or mental health brands
What We Offer
  • Creative freedom and a chance to build a brand from scratch
  • A collaborative, purpose-driven startup environment
  • Flexible work setup (remote + 2 in-office days)
  • Opportunity for long-term role expansion and leadership
To Apply

Apply directly through LinkedIn or share your resume and portfolio at admin@psyworkconsultants.com with the subject line:

"Application – Social Media Business Strategist"

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typePart-time
Job function
  • Job functionBusiness Development and Sales
  • IndustriesMental Health Care

Referrals increase your chances of interviewing at Psywork Consultants by 2x

Sign in to set job alerts for "Social Media Business Strategist" roles.Social Media Growth Strategist & Content Manager

Lahore District, Punjab, Pakistan 14 hours ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Content Strategist and Social Media Manager

    2 days ago

    Lahore, Punjab, Pakistan beBeeContent Full time

    Job Title: Content Strategist and Social Media ManagerWe are seeking a highly skilled Content Strategist and Social Media Manager to join our team. The ideal candidate will have received training in performing the following tasks:Social Engagement: Respond to queries, share updates, and manage social media interactions.Social Media Management: Expertise in...

  • Social Media Content Strategist

    2 days ago

    Lahore, Punjab, Pakistan beBeeContent Full time

    Job Title: Social Media Content Strategist Key Responsibilities:Develop a comprehensive social media strategy to promote services and establish brand authority.Manage and maintain a strong online presence across multiple platforms, including Facebook, LinkedIn, Twitter, and industry-specific forums.Create engaging content that showcases expertise and...

  • Social Media Specialist

    3 weeks ago

    Lahore, Punjab, Pakistan Kamboh Softec Full time

    Kamboh Softec is a leading provider of IT solutions for web & software development, eBay and Amazon services, Search Engine Optimization (SEO), and Business-to-Business (B2B) services. Based in Lahore, Pakistan, we strive to provide the best possible solutions to our clients.About this job:Responsibilities:Develop, implement, and manage our social media...

  • Social Media Manager

    4 weeks ago

    Lahore, Punjab, Pakistan 2 Zee Business Solutions Full time

    Looking for a talented social media manager who administers our social accounts & provides the voice for a company across social channels by creating opportunitiesto increase brand exposure. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content.You should also engage influencers,...

  • Social Media Executive

    1 week ago

    Lahore, Punjab, Pakistan Mysha Tech Full time

    Implement and manage our social media strategy on Facebook, Instagram, and Facebook Messenger. Define the most important social media KPIs. Manage and oversee social media content. Measure the success of every social media campaign.Stay up to date with the latest social media best practices and technologies.Use social media marketing tools such as...

  • Social Media Executive

    1 week ago

    Lahore, Punjab, Pakistan Digital Dost Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Digital DostSocial Media Management | Content Marketing | Leads Generation | Business Development |This is an office based job at Lahore office: Khayaban-e-Amin Lahore.Experience: 1 year.Role DescriptionThis is a full-time, on-site role located in Lahore for a...

  • Social Media Expert

    1 week ago

    Lahore, Punjab, Pakistan The University of Lahore Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from The University of LahoreDevelop and implement social media strategies to promote the UOL Relief's programs and activities.Create engaging and informative content for various social media platforms.Collaborate internally to gather content and stories that...

  • Social Media Coordinator

    2 days ago

    Lahore, Punjab, Pakistan Pakeeza Full time

    1 day ago Be among the first 25 applicantsDirect message the job poster from Corporate Kitchen -PakeezaHuman Resources Manager l Employee Benefits, Employee Relations l @ Corporate Kitchen - PakeezaCompany DescriptionIqbal Engineering Company (IEC) is a pivotal technology provider for the Pakistani hotel industry, contributing significantly to the evolution...

  • Social Media

    4 hours ago

    Lahore, Punjab, Pakistan TechieMinions Full time

    Direct message the job poster from TechieMinionsHR Executive @ TechieMinions | Silver Medalist | Technical Recruiter | Talent Acquisition | HR Operations | Employee EngagementSocial Media TraineeJob DescriptionAbout Us:We help companies from startups to corporations build their products from scratch on cutting-edge technologies. We are working on DTC as well...

  • Social Media Strategist

    3 days ago

    Lahore, Punjab, Pakistan beBeeMarketing Full time 80,000 - 150,000

    Job Summary:We are seeking a Digital Engagement Specialist to develop and implement social media strategies that enhance our brand presence and build strong online communities.The successful candidate will be responsible for creating engaging social media content, analyzing data to optimize campaigns, and collaborating with the marketing team to achieve...