Digital Marketing Strategist

2 days ago


Karachi, Sindh, Pakistan beBeeMarketing Full time

Job Summary: We are looking for an experienced digital marketing professional to support our Global Digital Marketing team. The ideal candidate will have strong technical skills and be able to present actionable insights to inform digital marketing strategies.

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  • Key Responsibilities:
  • Support the development of a comprehensive digital marketing analytics strategy.
  • Collect and analyze customer, marketing, and web behavioral data to identify trends and opportunities for improvement.
  • Review and test campaigns, analyze key metrics, and identify opportunities to increase campaign performance.
  • Develop and present actionable insights and recommendations to stakeholders.
  • Collaborate with cross-functional teams to develop digital campaign and web measurement strategies.
  • Design and implement data visualizations and reports to communicate campaign and website performance.
  • Stay up-to-date with industry trends and emerging technologies in digital marketing.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • 5+ years of experience with digital marketing analytics and reporting tools, including Google Analytics, GA4, Google Tag Manager, and other visualization tools.
  • Deep knowledge of digital marketing across Social Media, Google Ads, Display, and Programmatic platforms.
  • Experience working with data lakes and data platforms for marketing purposes.
  • Strong analytical and strategic thinking skills.
  • Ability to make data-driven decisions.
  • Excellent interpersonal and collaboration skills.


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