Digital Marketing Specialist

3 days ago

Karachi, Sindh, Pakistan beBeeStrategist Full time
Job Title:

Digital Marketing Strategist


About the Role:

We are seeking a highly motivated and experienced digital marketing strategist to develop, implement, and manage our online marketing campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.


Main Responsibilities:
  • Develop comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.
  • Create compelling ad copy and visuals tailored to target audience demographics and behaviours.
  • Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.

Requirements:
  • 4+ years experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  • Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
  • Strong understanding of SEO best practices and experience with SEO tools.

Preferred Qualifications:
  • Google Ads and/or Facebook Ads certifications.
  • Experience with marketing automation platforms.
  • Graphic design skills or experience working with design teams.

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