Digital Advertising Specialist

1 day ago


Sahiwal, Punjab, Pakistan beBeeAdvertising Full time $50,000 - $70,000
Job Role

As a paid advertising specialist, you will play a pivotal role in shaping our digital marketing strategy. With a focus on Google Ads and/or Meta Ads, your primary objective will be to develop and execute ROI-driven paid media campaigns that drive tangible results.

The ideal candidate will possess expertise in keyword research, audience targeting, and bid strategy optimization. They will also have a keen eye for detail and the ability to analyze KPIs to inform campaign decisions.

A key aspect of this role will be to conduct A/B testing of creatives, copy, and landing pages to continually improve CTR and conversions. Additionally, staying up-to-date with the latest algorithm changes and ad policy updates will be crucial in maintaining a competitive edge.

Key Responsibilities:

Develop and launch paid media campaigns on Google Ads and/or Meta Ads

Conduct keyword research and target audiences effectively

Optimize bid strategies to maximize ROI

Monitor ad performance and analyze KPIs

Conduct A/B testing to improve CTR and conversions

Stay updated with the latest algorithm changes and ad policy updates



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