Digital Marketing Specialist

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Digital Marketing Specialist to take charge of our digital marketing efforts.

Job Description:

The ideal candidate will have a deep understanding of digital marketing strategies, tactics, and tools, with a proven track record of implementing successful campaigns.

The Digital Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing our digital marketing efforts across various channels to enhance brand awareness, drive traffic, generate leads, and ultimately contribute to business growth.

Responsibilities:
  1. Develop and execute comprehensive digital marketing strategies aligned with business goals.
  2. Identify key digital marketing opportunities and trends.
  3. Campaign Management:
    1. Plan and manage end-to-end digital campaigns, including SEO/SEM, email, social media, and display advertising.
    2. Optimize campaigns to ensure maximum return on investment.
  4. Content Marketing:
    1. Create and manage engaging and high-quality content for various digital platforms.
    2. Collaborate with content creators to ensure brand consistency.
  5. Social Media Management:
    1. Develop and implement social media strategies to increase brand visibility and engagement.
    2. Monitor and analyze social media performance metrics.
  6. SEO and Website Optimization:
    1. Conduct keyword research and implement SEO best practices to improve website visibility.
    2. Collaborate with web developers to enhance website performance and user experience.
  7. Analytics and Reporting:
    1. Monitor, analyze, and report on the performance of digital marketing campaigns.
    2. Use data-driven insights to optimize strategies and tactics.
  8. Email Marketing:
    1. Plan and execute targeted email marketing campaigns.
    2. Monitor email campaign performance and make recommendations for improvement.
  9. Budget Management:

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