Digital Marketing Specialist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Title: Digital Marketing Specialist

Role Summary

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and enhance brand visibility.

Key Responsibilities:
  • Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with business objectives, utilizing social media platforms, SEO, SEM, content marketing, and digital advertising.
  • Social Media Management: Leverage social media platforms (Facebook, Twitter, Instagram, LinkedIn) to engage with the target audience, generate leads, and promote brand awareness.
  • Digital Content Creation: Design and develop compelling content for social media channels to drive customer engagement and boost brand visibility.
  • Market Research and Analysis: Conduct thorough market research and competitor analysis to identify target audiences, industry trends, and growth opportunities.
  • Website Optimization: Optimize website content and structure to improve search engine rankings and organic traffic.
  • Digital Advertising: Plan and execute digital advertising campaigns (Google Ads, Facebook Ads) to increase website traffic and conversions.
  • Analytics and Performance Monitoring: Monitor and analyze website analytics, social media metrics, and campaign performance to provide actionable insights and optimize marketing strategies.
  • Team Collaboration: Collaborate with cross-functional teams to ensure cohesive brand messaging and user experience across digital platforms.

A successful Digital Marketing Specialist will possess a deep understanding of digital marketing channels, excellent written and verbal communication skills, and strong analytical and problem-solving abilities. If you have a passion for driving business growth through innovative digital marketing strategies, we encourage you to apply.

Requirements:
  • Bachelor's Degree: In Marketing, Business Administration, or a related field.
  • Digital Marketing Experience: Proven experience in digital marketing, social media management, and website optimization.
  • Technical Skills: Proficiency in using digital marketing tools and platforms, such as social media management tools, advertising platforms, and content management systems.
  • Creative Thinking: Ability to develop innovative marketing strategies and think creatively to solve complex problems.
  • Project Management: Strong project management skills to handle multiple tasks and meet deadlines.

This is an exciting opportunity for a talented digital marketer to join our team and contribute to driving business growth and success.

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