
Digital Brand Strategist
1 week ago
Kodifly: Driving Innovation in Infrastructure Monitoring
At Kodifly, we are at the forefront of transforming infrastructure monitoring through advanced spatial intelligence. Our mission is to provide real-time, actionable insights that enhance the safety, efficiency, and sustainability of infrastructure projects.
Job Description:
We are seeking a proactive Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to increase brand visibility and lead generation across various digital platforms.
Responsibilities:
- Digital Marketing Strategy:
- Develop and implement digital marketing strategies to increase brand visibility and lead generation across various digital platforms.
- Manage SEO, email, and social media campaigns.
- Collaborate with the team to develop content strategies that align with business objectives and address customer pain points.
- Plan and execute the content calendar for all digital platforms ensuring consistent engagement and lead nurturing.
- Oversee the distribution of content across all digital channels.
- Coordinate with the Graphic Designer to ensure that all digital content is visually appealing and on-brand.
- Act as a liaison between marketing, sales, and technical teams to ensure campaign and content alignment with technical capabilities and business objectives.
- Report on marketing campaign results and develop ways to improve future company strategies.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in digital marketing and content strategy, preferably in a B2B or tech-focused environment.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with SEO/SEM, lead generation, and email marketing.
- Familiarity with analytics tools such as Google Analytics.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
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