Digital Marketing Lead

5 days ago


Rawalpindi Cantonment, Pakistan Keystone Full time

We are seeking a highly skilled Digital Marketing Lead to spearhead our online marketing initiatives.

Job Description

As a Digital Marketing Lead at Keystone, you will be responsible for developing and executing a comprehensive search engine optimization strategy that drives maximum ROI in paid search campaigns.

Key Responsibilities:

  1. Conduct thorough analyses to identify trends and insights, informing data-driven decisions to enhance online visibility.
  2. Track, report, and analyze website analytics and PPC initiatives, providing actionable recommendations for improvement.
  3. Manage campaign expenses effectively, ensuring alignment with business objectives while minimizing costs.
  4. Develop and optimize copy and landing pages for optimal search engine marketing performance.
  5. Persistently discover, expand, and refine keyword strategies to enhance online presence.
  6. Research and implement search engine optimization best practices to elevate our digital footprint.
  7. Analyze competitor advertising links, identifying opportunities for strategic differentiation.
  8. Create and execute a link building strategy to foster credible backlinks and increase online authority.
  9. Collaborate with the development team to ensure seamless integration of SEO principles into new code deployments.
  10. Partner with editorial and marketing teams to drive SEO-driven content creation and programming initiatives.
  11. Recommend targeted adjustments to website architecture, content, linking, and other factors to improve search engine rankings for key target keywords.


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