Digital Marketing Director

5 days ago


Rawalpindi Cantonment, Pakistan Reach First Full time

About the Role

We are seeking a highly experienced and skilled marketing professional to lead our digital marketing efforts as an Assistant Director Marketing. This role will be responsible for driving measurable growth by developing and implementing effective digital marketing strategies, analyzing data to optimize performance, and managing and guiding digital marketers.

Key Responsibilities:

  • Leverage existing consumer research to identify trends in customer behavior and capitalize on opportunities to drive business results.
  • Conduct in-depth market and brand analysis to fully understand business performance and enable the development of brand growth strategy, supporting annual brand marketing plans including business objectives.
  • Plan, manage, and optimize paid media campaigns to generate leads, drive traffic, and boost conversions, utilizing expertise in digital and online marketing services such as website development, SEO, PPC, social media, and various other online marketing tactics.
  • Analyze marketing data to evaluate campaign performance, identify opportunities for improvement, and inform future strategies, leveraging tools like Google Analytics, Tableau, or Power BI to track KPIs and provide actionable insights.
  • Lead A/B testing and other optimization strategies to improve conversion rates and maximize ROI, ensuring alignment with business goals and objectives.

Requirements:

  • Extensive knowledge of digital and online marketing services, including experience with website development, SEO, PPC, social media, and various other online marketing tactics.
  • 5+ years of experience in digital marketing and data analytics, with a proven track record in managing successful campaigns and driving business results.
  • Proficiency in tools like Google Analytics, Tableau, Power BI, SQL, and marketing platforms (Google Ads, Facebook Ads Manager).

About Reach First

  • A wide range of challenging assignments, with opportunities for career advancement and professional growth.
  • Continuous coaching – passionate people working together to achieve common goals, receiving both formal training and day-to-day mentoring from coaches and managers.
  • A dynamic and respectful work environment – employees are at the core, valuing every individual and encouraging initiatives promoting agility and work/life balance.
  • A competitive compensation package, aligned with qualifications and experience.


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