Google Ads Manager

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

A successful Google Ads Manager will be responsible for conducting keyword research, setting up and optimizing Google Ads accounts, and developing strategies based on performance data and client feedback.

The ideal candidate will have a minimum of two years of experience in Google Ads management within an agency environment, with a strong understanding of core Google Ads concepts such as keyword match types, bid strategies, geo-targeting, and demographic bid adjustments.

Additional responsibilities include monitoring and managing Google Ads accounts, setting up Analytics and conversion tracking as needed, and writing clear and concise status reports for clients.

  • Conduct keyword research based on client products/services.
  • Set up Google Ads accounts for clients using a mix of campaign types.
  • Monitor and manage Google Ads accounts to consistently improve performance.
  • Develop strategies based on performance data and client feedback.
  • Write up status reports with key tasks completed and important observations about performance.
  • Set up Analytics and conversion tracking as needed.

Required Qualifications:

  • An absolute minimum of two years of Google Ads management experience within an agency environment (three to four years in a UK, US, or AUS agency is strongly preferred).
  • Solo management of multiple accounts is absolutely essential.
  • Proven ability to audit accounts and develop a strategy for growth and optimization with little to no assistance.
  • Experience setting up and optimizing the full range of Google campaign types - Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and Youtube campaigns.
  • An excellent understanding of core Google Ads concepts such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, etc.
  • Proven ability to write status updates and reports with clarity and context, while using a positive tone appropriate to client communication (in English).
  • Willingness to work during the US East coast time zone.

Other Qualifications:

  • Past experience with the following tools: Agency Analytics, Call Rail, ClickUp (or similar project management tool) is a bonus.

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