
Google Ads Manager
3 weeks ago
Google Ads Manager needed for a small U.S. based digital marketing agency. Great opportunity for an
experienced Google Ads specialist.
Job Responsibilities
- Conduct keyword research based on client products/services.
- Set up Google Ads accounts for clients using a mix of campaign types.
- Monitor and manage Google Ads accounts to consistently improve performance.
- Develop strategies based on performance data and client feedback.
- Write up status reports with key tasks completed and important observations about performance.
- Set up Analytics and conversion tracking as needed.
Required Qualifications
- An absolute minimum of two years of Google Ads management experience within an agency environment (3-4 yrs in a UK, US, or AUS agency is strongly preferred).
- Solo management of multiple accounts is absolutely essential.
- Proven ability to audit accounts and develop a strategy for growth and optimization with little to no assistance.
- Experience setting up and optimizing the full range of Google campaign types - Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and Youtube campaigns.
- An excellent understanding of core Google Ads concepts such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, etc.
- Proven ability to write status updates and reports with clarity and context, while using a positive tone appropriate to client communication (in English).
- Willingness to work during the US East coast time zone.
Other Qualifications
- Past experience with the following tools: Agency Analytics, Call Rail, ClickUp (or similar project management tool) is a bonus.
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