Strategic Marketing Leader

8 hours ago

Karachi, Sindh, Pakistan beBeeDigital Full time 4,500,000 - 6,000,000
Job Opportunity: Strategic Marketing LeaderRole Overview:

The appointed professional will play a pivotal role in driving the overall marketing strategy for personal loans and mortgages. The role involves developing and delivering comprehensive business marketing campaigns, leveraging all aspects of marketing to achieve significant results.

Key Responsibilities:
  • Develop and execute 360-degree plans for campaigns across offline and digital channels.
  • Monitor competitor activities and develop targeted marketing responses.
  • Manage assigned vendor relationships and ensure timely payments in line with financial policies.
  • Review, revamp, and optimize product journey content and customer communication templates to align with brand guidelines.
  • Plan and execute media plans across social media, web, SEO/SEM, and display advertising platforms.
  • Measure and report performance of digital marketing campaigns and deliver identified KPIs.
Required Skills and Qualifications:
  • Proven experience in digital marketing.
  • Strong expertise in banking products marketing.
  • Deep understanding of business dynamics, profitability, and growth drivers.
  • Ability to engage effectively with senior stakeholders.

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