Strategic Marketing Leader

2 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time $100,000 - $140,000
Director of Marketing Operations Job Description

We are seeking a seasoned marketing professional to lead the strategy, technology, and processes that power our marketing organization. This role is responsible for driving efficiency, scalability, and alignment across marketing, sales, and IT.

Key Responsibilities:
  • Develop and execute a comprehensive marketing operations strategy aligned with business and revenue goals.
  • Serve as a strategic partner to the CMO/VP of Marketing, providing data-driven insights to guide decision-making.
  • Lead, mentor, and grow a team of marketing operations professionals.
Marketing Technology Management
  • Own and manage the marketing technology ecosystem, including automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), and supporting tools (intent data, CMS, analytics).
  • Evaluate, implement, and optimize new technologies to enhance marketing performance and efficiency.
  • Ensure seamless integration of platforms and maintain a single source of truth for marketing and sales data.
Process Optimization
  • Design, document, and enforce scalable processes across the marketing funnel—from lead generation to sales handoff.
  • Standardize campaign setup, execution, and reporting to improve speed and accuracy.
  • Partner with sales operations to establish lead management frameworks, including scoring, routing, and qualification criteria.
  • Implement and oversee project management systems for streamlined execution.
Data Analysis & Reporting
  • Define and track key marketing metrics and KPIs (e.g., MQLs, SQLs, pipeline contribution, ROI).
  • Build and maintain dashboards and reports for visibility into campaign and organizational performance.
  • Ensure data accuracy and cleanliness within CRM and automation platforms.
  • Use analytics to identify trends, opportunities, and areas for optimization.
Cross-Functional Collaboration
  • Act as the primary liaison between marketing and sales, ensuring alignment on processes, definitions, and goals.
  • Work closely with IT and development teams on system integrations and data governance.
  • Collaborate with finance to track marketing spend and measure ROI.
Qualifications and Requirements
  • 5+ years of experience in marketing operations, with at least 3+ years in a leadership role.
  • Proven expertise in managing and optimizing a comprehensive MarTech stack.
  • Hands-on experience with marketing automation (Marketo, Pardot, HubSpot) and CRM systems (Salesforce required).

This role requires exceptional analytical and problem-solving skills, strong project management and organizational abilities, excellent communication and interpersonal skills, and proficiency in data analysis and BI/reporting tools.

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