
Marketing Research Coordinator
7 days ago
As a Assistant Manager Consumer Marketing, you will be responsible for driving consumer engagement, brand awareness, and product sales through effective market research execution.
Key Responsibilities- Analyze market trends, demographic data, consumer surveys, opportunities, and competition to inform research projects.
- Partner with external research agencies and consultants to ensure seamless research execution aligning with NFL's goals.
- Translate data into actionable insights for key stakeholders to inform business decisions.
- Contribute to sales strategies, marketing strategies, and business development strategies based on market research findings.
- Collaborate with the Consumer Marketing Manager to evaluate the impact of marketing/research activities.
- Support the evaluation of ATL and BTL campaign effectiveness with the Consumer Marketing Manager.
- Engage with consumers through social media, events, and email marketing to gather feedback and understand issues.
- Develop presentations using dashboards to track findings and present to the ManCom on a bi-monthly basis.
- Facilitate consumer connects across the marketing team to ensure awareness of market trends and consumer behaviors.
- Maintain research data in an up-to-date database for market studies.
- Minimum Bachelor's degree, Master's preferred.
- 4-6 years of relevant experience.
National Foods Limited is committed to fostering an inclusive work environment that values diversity.
Work Environment- Full-time employment.
- Associate level.
- Management, Business Development, and Marketing role.
- Food and Beverage Manufacturing industry.
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