Marketing Research Coordinator

7 days ago


Karachi, Sindh, Pakistan National Foods Limited Full time
Job Description

As a Assistant Manager Consumer Marketing, you will be responsible for driving consumer engagement, brand awareness, and product sales through effective market research execution.

Key Responsibilities
  • Analyze market trends, demographic data, consumer surveys, opportunities, and competition to inform research projects.
  • Partner with external research agencies and consultants to ensure seamless research execution aligning with NFL's goals.
  • Translate data into actionable insights for key stakeholders to inform business decisions.
  • Contribute to sales strategies, marketing strategies, and business development strategies based on market research findings.
  • Collaborate with the Consumer Marketing Manager to evaluate the impact of marketing/research activities.
  • Support the evaluation of ATL and BTL campaign effectiveness with the Consumer Marketing Manager.
  • Engage with consumers through social media, events, and email marketing to gather feedback and understand issues.
  • Develop presentations using dashboards to track findings and present to the ManCom on a bi-monthly basis.
  • Facilitate consumer connects across the marketing team to ensure awareness of market trends and consumer behaviors.
  • Maintain research data in an up-to-date database for market studies.
Requirements
  • Minimum Bachelor's degree, Master's preferred.
  • 4-6 years of relevant experience.
Company Overview

National Foods Limited is committed to fostering an inclusive work environment that values diversity.

Work Environment
  • Full-time employment.
  • Associate level.
  • Management, Business Development, and Marketing role.
  • Food and Beverage Manufacturing industry.


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