Marketing Innovation Director

3 days ago


Islamabad, Islamabad, Pakistan PaaySay Ltd Full time

Job Summary

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We're seeking a seasoned Marketing Officer to lead customer acquisition and retention efforts, driving growth through innovative marketing strategies. As a key member of our team, you'll take ownership of developing and executing the PaaySay brand in our core markets, working closely with our global team to achieve this vision.

The ideal candidate will possess a proven track record of brand/online/digital/consumer/retail marketing strategy and execution, either in a startup environment or by launching a product within a corporate setting. You'll demonstrate good taste, an intuitive sense of what resonates with our customers, and a head for numbers, with strong appreciation of metrics behind marketing.

You'll develop novel channel development routes to market, leveraging expertise in testing and growing multiple media channels simultaneously. Comfortable in a high-growth environment, you'll manage media and creative agencies, leveraging customer insight with deep empathy and commitment to delivering outstanding results.

The successful candidate will bring a wealth of experience in marketing strategy and execution, with a focus on driving growth and innovation. If you're passionate about digital marketing, have a keen eye for detail, and thrive in fast-paced environments, we encourage you to apply.

Key Responsibilities
  1. Develop and execute a comprehensive marketing strategy, focusing on customer acquisition and retention.
  2. Build and lead a high-performing marketing team, driving growth and innovation.
  3. Cultivate strong relationships with cross-functional teams, ensuring seamless execution of marketing initiatives.
  4. Monitor and analyze marketing performance, informing data-driven decisions and optimizing campaign effectiveness.
  5. Stay up-to-date with industry trends and best practices, applying knowledge to enhance marketing strategies and drive business growth.

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