
Strategic Marketing Manager
2 weeks ago
Blue HR Services is seeking a highly skilled Strategic Marketing Manager to lead our marketing efforts and drive business results. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our overall business objectives.
About the Role
This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical. You will work closely with our senior leadership team and business unit heads to understand business needs and objectives, and translate them into clear and actionable marketing strategies.
Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This includes conducting market research and analysis to identify opportunities for brand growth and differentiation.
You will also collaborate with our digital marketing team to oversee the implementation of marketing campaigns across various channels, and provide guidance and direction to ensure strategies and tactics are in line with business objectives, target market, and brand identity.
As a Strategic Marketing Manager, you will be responsible for defining, monitoring, and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
You will continuously assess market trends, customer preferences, and competitive landscape to update relevant marketing strategies and tactics. Additionally, you will manage relationships with external agencies and vendors to ensure deliverables meet quality standards and deadlines.
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