
Marketing Strategist Beauty Industry
5 days ago
The Hair Co is a dynamic and innovative player in the beauty industry, dedicated to creating exceptional salon products that empower individuals to look and feel their best.
We believe in the transformative power of beauty and are committed to providing high-quality, cruelty-free and environmentally-conscious products that inspire confidence and self-expression.
Key Responsibilities:
- Market Research: Stay at the forefront of beauty trends, customer preferences and competitor activities to inform product development and marketing strategies.
- Product Promotion: Develop and execute marketing campaigns both online and offline to promote our salon products, including creating engaging content, managing social media channels and coordinating with influencers.
- Brand Management: Ensure that our salon product lines align with our brand values and maintain a consistent brand image across all marketing materials.
- Customer Engagement: Engage with customers, collect feedback and analyze data to continuously improve product offerings and customer satisfaction.
- Collaboration: Work closely with cross-functional teams, including product development, sales and design to ensure product launches are successful and on-brand.
- Sales Support: Provide sales teams with the necessary marketing collateral, product knowledge and training to effectively sell salon products.
Qualifications:
- Bachelor's degree in Marketing, Business or a related field or equivalent work experience.
- Proven experience in marketing, preferably in the beauty industry.
- Strong understanding of marketing principles and digital marketing channels.
- Excellent communication and interpersonal skills.
- Creative mindset with a keen eye for design and aesthetics.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Passion for beauty and a genuine interest in salon products and trends.
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