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4 days ago
We are seeking an accomplished Marketing Strategist to spearhead our demand generation initiatives, lead acquisition strategies, and marketing communications enablement across priority business markets.
The ideal candidate will bring 6-10 years of B2B marketing experience in one or more global regions, including at least 2 years of demonstrable success in demand generation within the IT services sector.
This role requires exceptional operational execution, strategic thinking, and regional marketing expertise. The successful candidate will thrive in a high-velocity, performance-oriented environment, driven by a passion for building scalable marketing ecosystems that deliver measurable business impact.
Main Responsibilities:
- Strategy: Architect, implement, and refine comprehensive demand generation programs aligned with growth targets
- Proficiency and hands-on experience with GTM tools such as Prospeo, Ocean.io, Apollo, Instantly, Maildoso, Spyfu, Ahrefs, Semrush, RB2B, Clay, Trigify, Heyreach, Orum, ZoomInfo, Millionviewers, and Neverbounce, with proven success in demand and lead engine management.
- Ownership of key marketing metrics: MQL volume, lead-to-opportunity conversion velocity, CPL, and pipeline contribution
- Content creation in collaboration with Sales, Product, and Regional Directors for MENA, North America, and APAC
- Manage social media strategy to ensure brand consistency and measurable engagement
- Expertise in marketing platforms including email automation, LinkedIn Ads, Google Marketing Platform, and intent-based lead technologies
- Design and execute data-driven ABM strategies targeting high-value accounts and verticals
- Lead and mentor marketing teams of 6+ members
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