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Senior Cloud Solutions Marketer
2 weeks ago
Dive in and do the best work of your career. Journey alongside a strong community of top talent who are relentless in their drive to build scalable solutions. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry innovator, you'll find your place here. We value winning together—while learning, having fun, and making a profound difference for customers, products, and employees.
As a Product Marketing Manager, you will play a key role in shaping how our products are positioned, launched, and adopted. You'll be responsible for executing go-to-market strategies, crafting compelling messaging, supporting sales and customer success teams to drive customer adoption through growth-focused initiatives.
This role is ideal for someone with at least two years of experience in product marketing, product management, or sales enablement. If you have a strong analytical mindset, a knack for storytelling, and a deep understanding of customer needs, you'll thrive in this role.
Bonus: If you have experience working with software as a service (SaaS) or cloud-based solutions, that's a huge plus. Our company is widely used by software agencies, developers, and businesses, so familiarity with the ecosystem will help you create more impactful marketing strategies.
Key Responsibilities:
- Develop and execute go-to-market plans for new product launches, features, and updates, ensuring alignment across marketing, customer success, support, and product teams.
- Conduct market research, customer segmentation, and competitive analysis to refine positioning and messaging.
- Work closely with cross-functional teams to develop launch strategies that drive awareness, acquisition, and adoption.
- Define success metrics for product marketing initiatives and track performance post-launch.
Product Positioning, Pricing & Messaging
- Craft compelling value propositions, messaging frameworks, and content that resonates with our target audience, differentiating our solutions from competitors.
- Develop key assets such as website copy, landing pages, sales decks, one-pagers, email campaigns, and case studies to support product success.
- Work closely with the product team to shape product development and roadmap based on market research and customer insights.
- Partner with finance and product teams to define and optimize pricing and packaging strategies, ensuring competitiveness and revenue growth.
- Ensure product messaging remains consistent across all channels, from marketing campaigns to customer communications.
Sales Enablement & Customer Engagement
- Work closely with sales, partnerships, and customer success teams to provide them with the right tools, training, and content to effectively position our solutions.
- Create sales collateral, battle cards, product training materials, and competitive intelligence reports.
- Develop and execute campaigns that help nurture leads, increase conversions, and reduce churn.
- Conduct customer interviews, case studies, and surveys to gather insights that inform our messaging and product roadmap.
Growth & Adoption
- Identify and execute growth strategies to increase adoption and expansion across different customer segments.
- Collaborate with demand generation, lifecycle marketing, and content teams to develop and optimize growth-focused campaigns.
- Analyze usage data, churn patterns, and customer feedback to recommend improvements that drive retention and expansion.
- Support pricing and packaging decisions by analyzing customer needs, market trends, and competitive benchmarks.
What We're Looking For:
- Minimum 2+ years of experience in product marketing, product management, or sales enablement, preferably working with SaaS or cloud-based solutions.
- Strong understanding of go-to-market strategies, product positioning, sales enablement, and growth frameworks.
- Experience conducting market research, competitive analysis, and customer segmentation.
- Ability to craft clear, compelling messaging and positioning that resonates with developers, agencies, and businesses.
- Comfortable working cross-functionally with sales, support, product, finance, marketing, and customer success teams.
- Strong analytical skills with the ability to interpret data and extract actionable insights.
- Excellent written and verbal communication skills—you can simplify complex concepts for different audiences.
- Self-motivated, highly organized, and adaptable in a fast-paced, ever-evolving environment.
- Experience with pricing models, packaging strategies, and revenue optimization is a plus.
- Familiarity with marketing automation tools, CRM, and analytics platforms is a plus.
- Why Join Us?
- Opportunity to work at the intersection of technology, marketing, and product innovation.
- A collaborative and growth-driven environment where your ideas matter.
- Work with a global team that is passionate about helping businesses scale effortlessly.
- Competitive compensation, benefits, and professional development opportunities.
Why You'll Like Working Here:
- We are proud to work in a cutting-edge technology company with an upward trajectory. You'll be a part of a high-performance organization that will always challenge you to think big.
- We prioritize career development. At our company, you'll do the best work of your career. You will work with some of the smartest and most interesting people in the industry.
- We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support your overall well-being.
- We reward our employees. The salary range for this position is between [insert range]. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance.
- Our company values diversity and inclusion. We recognize that diversity of thought and background builds stronger teams and products to serve our customers.
