Telecom Advertising Specialist
7 hours ago
Bytebusters delivers impactful campaigns that drive results. Our mission is to help businesses connect with customers through innovative advertising strategies, fostering creativity, collaboration, and growth.
Job SummaryWe seek a talented and results-driven AdWords Marketing Specialist to lead and optimize our digital marketing campaigns for promoting Triple Play services in the USA market.
Responsibilities:- Campaign Strategy and Execution
- Develop and implement high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
- Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
- Continuously monitor campaign performance metrics (CTR, CPC, CPA, Quality Score).
- Optimize campaigns to maximize ROI and ensure budget efficiency.
- Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
- Adapt messaging and offers based on regional market insights.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
- Prepare detailed reports on campaign performance and provide actionable insights for improvement.
- Work closely with the sales, product, and design teams to align marketing efforts with Triple Play sales goals.
- Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
- Ensure compliance with Google's advertising policies and industry standards.
- Stay updated with the latest AdWords features, tools, and best practices.
- Proven experience managing large-scale AdWords campaigns (preferably in telecom or utility services).
- Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
- Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
- Familiarity with targeting and marketing to U.S. audiences.
- Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
- Strong communication and organizational skills.
- Certification in Google Ads (preferred).
- Experience in running campaigns for Triple Play services (Internet, TV, and Phone bundles).
- Familiarity with other digital marketing platforms, including Facebook Ads and Bing Ads, is a plus.
- Knowledge of CRM systems to integrate leads and track conversions.
- Competitive compensation package.
- Flexible work environment.
- Opportunity to work on impactful campaigns in the telecom industry.
- Ongoing professional development and training.
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