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5 days ago
Social Media Marketing Specialist Role
We are seeking an experienced Social Media Marketing Specialist to join our marketing team at Paklogics. In this role, you will be responsible for developing and executing social media strategies that drive sales and leads for our e-commerce platforms.
Key Responsibilities
- Plan, create, and manage Facebook Ads campaigns to drive sales and leads for e-commerce platforms.
- Analyze performance metrics (CTR, ROAS, CPA, etc.) and optimize campaigns for better results.
- Conduct A/B testing on creatives, copy, and audiences.
- Collaborate with the design and content team to create compelling ad visuals and copy.
- Develop and execute social media strategies across platforms (Facebook, Instagram, etc.).
- Monitor trends and competitor activities to refine strategies.
- Track, report, and present campaign results and insights regularly.
- Manage pixel tracking, custom audiences, and retargeting strategies.
Requirements
- Minimum 2 years of hands-on experience with Facebook Ads Manager.
- Proven success in managing and scaling online store marketing campaigns.
- Strong knowledge of e-commerce platforms like Shopify, WooCommerce, etc.
- Familiarity with performance marketing KPIs and analytics tools.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to work independently and as part of a team.
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