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Google Ads Optimization Professional

1 week ago

Lahore, Punjab, Pakistan Devbunch Full time

We're seeking an experienced PPC Campaign Manager to lead our digital marketing efforts and drive business growth through targeted online advertising.

As a Search Engine Advertising Expert at Devbunch, you'll design and execute effective PPC campaigns on Google Ads, leveraging your expertise in search engine marketing to deliver real results.

Key Responsibilities:

  • Develop and execute comprehensive PPC campaigns across multiple platforms.
  • Conduct thorough keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
  • Analyze and track key metrics, including conversions, CPC, CTR, and ROI.
  • Collaborate with the digital marketing team to integrate PPC with other channels.
  • Analyze campaign data to identify trends and opportunities for growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field from a reputable institution.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is a plus.

Technical Skills:

  • Familiarity with additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.
  • Hands-on experience in managing PPC campaigns for e-commerce businesses.
  • Proficiency in Google Ads, Google Analytics, and related tools.
  • Strong understanding of PPC metrics and KPIs.
  • Experience with conversion tracking, retargeting, and audience segmentation.