SEO and CRO Expert
2 days ago
Driving Business Growth through SEO:
- Assist in developing and executing SEO strategies that align with business objectives and drive revenue growth.
- Conduct thorough keyword research and competitor analysis to identify optimization opportunities.
- Collaborate with the content and development teams to optimize website content, metadata, and internal linking structures for improved search visibility.
CRO Best Practices:
- Implement A/B testing, multivariate testing, and heatmap analysis to identify areas of improvement and optimize website design and content.
- Collaborate with cross-functional teams to optimize landing pages and improve user journeys.
- Track and analyze conversion data, creating actionable insights to improve ROI.
Staying Ahead of Industry Trends:
- Stay updated on the latest SEO and CRO trends, search engine algorithm updates, and industry changes to ensure strategies remain competitive and effective.
Requirements and Qualifications:
- Bachelor's degree in Marketing, IT, or a related field (preferred).
- 2-3 years of experience in SEO, with exposure to CRO strategies.
- Familiarity with SEO and CRO tools such as SEMrush, Ahrefs, Hotjar, or Optimizely.
- Strong understanding of Google Analytics, Google Tag Manager, and Google Search Console.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
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