Conversion Rate Optimization Lead
3 days ago
Role Overview:
- Assist in developing and executing comprehensive SEO strategies that enhance search engine rankings, drive organic traffic, and improve user engagement.
- Conduct keyword research, competitor analysis, and identify optimization opportunities to boost website visibility.
- Collaborate with the content and development teams to optimize website content, metadata, and internal linking structures for improved search visibility.
Key Performance Indicators:
- Track and analyze conversion data, creating actionable insights to improve ROI.
- Monitor backlinks and identify opportunities for improving off-page SEO performance.
- Provide regular reports on traffic, keyword rankings, conversion rates, and overall SEO performance.
Qualifications and Requirements:
- Bachelor's degree in Marketing, IT, or a related field (preferred).
- 2-3 years of experience in SEO, with exposure to CRO strategies.
- Familiarity with SEO and CRO tools such as SEMrush, Ahrefs, Hotjar, or Optimizely.
- Strong understanding of Google Analytics, Google Tag Manager, and Google Search Console.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
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