Digital Strategy Expert

2 hours ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 1,800,000 - 2,500,000

The Digital Marketing Lead is a pivotal role in driving the university's social media and digital marketing strategy.

Key Responsibilities:
  • Develop and implement engaging digital marketing strategies to target various audiences, including prospective students, educators, and donors.
  • Manage and coordinate social media campaigns across multiple platforms, ensuring consistency and relevance.
  • Collaborate with the photography and videography team to create high-quality content for social media channels.
  • Stay up-to-date with current trends and adjust the strategy as needed to maintain relevance and effectiveness.
  • Strategize a balance of actionable, shareable, and engaging content per channel to build and strengthen the audience.
Requirements:
  • At least 5 years of experience in digital marketing, communications, or a related field.
  • Bachelor/Master's degree in digital marketing, Communications, or English Literature from a recognized institution.
  • Strong creative and editorial writing skills, knowledge of all platform styles, and ability to create timely and newsworthy stories.
  • Up-to-date knowledge of the latest trends and developments in social media marketing.

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