
Digital Media Specialist
4 days ago
We are seeking a highly skilled Digital Media Specialist to join our team. The ideal candidate will be responsible for growing revenue through digital media by executing marketing campaigns.
Responsibilities:
- Develop and implement digital media strategies aligned with the company's vision.
- Create engaging digital content, including websites, blogs, articles, animated explainer videos, etc.
- Establish and maintain a strong online presence and brand awareness.
- Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
- Maintain regular keyword research and other SEO best practices.
- Create a unique brand identity online.
- Manage Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
- Monitor and analyze ROI and KPIs.
- Identify trends and insights and optimize spending and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Identify critical conversion points and drop-off points and optimize user funnels.
Requirements:
- Bachelor's degree in Marketing or a related field.
- Proven work experience as a Digital Media Specialist.
- Professional certifications like Digital Marketing Fundamentals and Digital Brand Management are an advantage.
- A portfolio mentioning the projects undertaken so far is preferred.
- Effective leadership and time management skills.
- Strong written and verbal communication skills.
- Outstanding analytical skills.
- Attention to detail.
- Ability to multitask.
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