Marketing Campaign Specialist

4 weeks ago

Faisalabad, Punjab, Pakistan Webbotic Full time

We are looking for a Digital Campaign Specialist for our company. You should use the latest digital media strategies and tools for marketing purposes. You will work towards promotions and advertise our company and our products. By joining us, you should be able to enhance our clientele and promote the company's vision.

Responsibilities

  1. Develop digital media strategies with business goals aligned with the company's vision.
  2. Create digital content including websites, blogs, articles, animated explainer videos, etc.
  3. Establish our online presence and create brand awareness.
  4. Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
  5. Maintain SEO regular keyword research and other best practices.
  6. Create a unique brand identity online.
  7. Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
  8. Supervise ROI and KPIs.
  9. Identify trends and insights and optimize spending and performance based on the insights.
  10. Plan, execute and measure experiments and conversion tests.
  11. Collaborate with internal teams to create landing pages and optimize the user experience.
  12. Identify critical conversion points and drop-off points and optimize user funnels.

Requirements

  1. BSc degree in Marketing or similar field.
  2. Proven work experience as a Digital Media Specialist.
  3. Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage.
  4. A portfolio mentioning the projects undertaken so far would be preferred.
  5. Effective leadership and time management skills.
  6. Strong written and verbal communication skills.
  7. Outstanding analytical skills.
  8. Attention to detail.
  9. Ability to multitask.

The ideal candidate will be responsible for growing revenue through digital media by executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Qualifications:

  1. Fluency in Microsoft Office Suite.
  2. Experience with SEO and SEM.
  3. Strong written, verbal and collaboration skills.

Information Technology and Services - Faisalabad, Pakistan

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