Performance Marketing Lead
2 days ago
- Campaign Development and Management: Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns based on goals.
- Keyword Research and Optimization: Conduct comprehensive keyword research and competitive insights to identify traffic-driving opportunities and optimize targeting for maximum reach and efficiency.
- Bidding Strategy and Conversion Tracking: Manage and optimize all campaigns and bidding strategies, seeking to continually drive increasing conversions.
- Data Analysis and Decision-Making: Utilize internal data analytics tools to track key performance metrics and make data-driven decisions to refine campaign performance and improve efficiency.
- Ad Creative and Copy Testing: Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance.
Requirements:
- 3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads with a focus on both growth and efficiency.
- Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.).
- Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
- Demonstrated analytical capabilities and the ability to present data clearly and concisely in a fast-moving business environment.
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