Strategic Digital Marketing Leader

We are seeking a highly skilled and strategic leader to oversee our brand's online presence and digital marketing initiatives. This role requires expertise in social media management, data-driven insights, and the ability to engage with diverse audiences.

The ideal candidate will be an experienced professional who can develop and execute comprehensive social media strategies, monitor industry trends, and craft impactful content plans. Additionally, they should possess excellent leadership skills, effective communication abilities, and proficiency in social media management tools.

Key Responsibilities:

1. Develop and execute a cohesive social media strategy that enhances brand awareness and engagement
2. Monitor industry trends, competitor activity, and audience behavior to inform content decisions
3. Oversee and optimize brand presence across multiple platforms, including Meta (Facebook & Instagram), TikTok, and YouTube
4. Manage social media teams by providing direction, ensuring execution aligns with the brand's vision

Content Planning and Creation:

• Lead the content planning process, ensuring a mix of engaging, promotional, and community-driven content
• Oversee real-time engagement and community interaction, fostering strong relationships with the target audience
• Implement an always-on approach for daily social media activity, ensuring timely responses and trend participation
• Ensure high-quality multimedia execution, including videos, graphics, reels, and user-generated content integration

Influencer and Partnership Management:

• Identify, onboard, and manage influencer relationships to amplify brand visibility
• Develop and maintain strategic collaborations with athletes, sports influencers, and industry personalities
• Oversee influencer-led campaigns, ensuring measurable impact and ROI tracking

Performance and Data Analytics:

• Utilize social media analytics tools to track key metrics and optimize content strategies
• Generate performance reports to evaluate campaign success and audience engagement
• Apply data-driven insights to adjust posting schedules, content formats, and engagement techniques

Requirements:

• 3-5 years of proven experience in social media management, with a leadership role in a fast-paced digital environment
• Experience in sports, fitness, or entertainment industries is a plus
• Bachelor's degree in Marketing, Digital Media, or a related field
• Strong analytical skills to interpret data and make informed decisions
• Proficiency in social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)
• Excellent communication and presentation skills for internal and external stakeholder engagement
• Experience in influencer marketing, content strategy, and audience growth tactics

Preferred Industry Experience:

• E-commerce / Retail - Managing consumer product branding and digital campaigns to drive sales and customer engagement
• Sports / Fitness / Apparel - Engaging niche audiences through digital storytelling, influencer partnerships, and performance-driven campaigns
• Technology / SaaS / AI - Enhancing online brand perception, driving digital adoption, and leveraging data-driven marketing strategies
• FMCG / CPG - Creating high-impact branding and marketing strategies to build strong customer loyalty and market presence
• Bedding / Interior Design / Furniture - Showcasing lifestyle branding, visual storytelling, and immersive digital experiences to influence purchase decisions
• Real Estate - Developing brand credibility, engaging potential buyers through digital platforms, and optimizing lead generation strategies

Benefits:

Our company offers a range of benefits to support the well-being and career development of our employees, including a fuel allowance, medical insurance, free lunch facility, in-house gym, and more.