Digital Marketing Manager
3 days ago
About the Role:
This senior marketing role requires a highly skilled professional to manage all marketing campaigns and coordinate with marketing teams. The ideal candidate will have proven experience in managing complex campaigns across various marketing channels.
Key Responsibilities:
- Develop and implement action plans for marketing campaigns, ensuring timely delivery and effective coordination with teams.
- Provide regular updates on campaign performance, including results and analysis, to inform strategic decisions.
- Conduct market research to identify opportunities for brand growth and enhance ongoing campaigns.
- Collaborate with creative staff to develop innovative advertising campaigns that align with brand objectives.
- Review and optimize copy for print, web, and search engines to improve brand visibility.
- Leverage social media platforms to build brand awareness and develop new opportunities.
- Work closely with the Senior Marketing Manager to develop strategies aligned with marketing plans and budgets.
The Ideal Candidate Will Have:
- Proven experience in managing marketing professionals and handling complex campaigns.
- Strong analytical skills to track ROI and develop strategic solutions.
- Familiarity with Google Analytics, Google AdWords, and HTML.
- Strong understanding of HTML, email creation, and campaign execution.
- Familiarity with digital print and media planning.
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