SEO/SEM Team Lead

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time

SEO/SEM Manager

Job Details

This position involves overseeing all aspects of search engine optimization and paid search marketing. The successful candidate will be responsible for developing and implementing strategies to improve search engine rankings, managing campaign expenses, and optimizing content for better results.

Main Duties:

  • Develop and implement effective content strategies to improve search engine rankings
  • Analyze website analytics and PPC initiatives to optimize campaign performance
  • Manage campaign expenses, stay within budget, estimate monthly costs, and reconcile discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Conduct ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Collaborate with development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming

Requirements & Skills:

  • Proven experience managing PPC campaigns across multiple platforms
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

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