SEO Team Lead

3 days ago

Lahore, Punjab, Pakistan Software Finder Careers Full time

About the Role

We are looking for an experienced and strategic SEO Team Lead to spearhead our organic growth efforts. This role demands a data-driven, creative, and organized leader who can manage an SEO team, craft and execute effective SEO strategies, and work closely with the off-page team to drive high-quality backlinks. The ideal candidate will be deeply familiar with technical SEO, content strategy, analytics, and link acquisition best practices.

Key Responsibilities

  1. SEO Strategy & Execution
  2. Develop and implement holistic SEO strategies aligned with business goals.
  3. Oversee both on-page and technical SEO initiatives to improve organic visibility and rankings.
  4. Identify new growth opportunities across keywords, content, and SERP features.
  5. Team Management
  6. Lead, mentor, and manage a team of SEO specialists and analysts.
  7. Set clear KPIs and team goals, ensuring accountability and continuous performance improvement.
  8. Conduct regular training to keep the team up to date with industry changes and tools.
  9. Analytics & Reporting
  10. Use tools like Google Analytics, Search Console, and third-party SEO platforms (e.g., Ahrefs, SEMrush, MS Clarity) to track performance.
  11. Monitor keyword rankings, traffic trends, and user behavior to make data-driven decisions.
  12. Deliver insightful SEO reports and recommendations to stakeholders and senior management.
  13. Collaboration with Off-Page Team
  14. Work closely with the link-building team to define backlink acquisition requirements.
  15. Provide guidelines on link types, target pages, anchor text distribution, and authority metrics.
  16. Evaluate backlink profiles and ensure alignment with SEO goals and Google guidelines.
  17. Cross-Functional Collaboration
  18. Partner with content, development, and product teams to align SEO with broader marketing and product strategies.
  19. Ensure SEO best practices are embedded in content creation, UX, and website updates.

Requirements

  1. 3+ years of hands-on SEO experience, with at least 1-2 years in a leadership role.
  2. Strong understanding of search engine algorithms, ranking factors, and current SEO trends.
  3. Experience with major SEO tools (Google Search Console, GA4, Ahrefs, Screaming Frog, etc.).
  4. Proven track record of increasing organic traffic and rankings through SEO.
  5. Strong analytical skills and experience using data to drive decisions.
  6. Excellent communication, project management, and leadership skills.
  7. Experience working with or managing link-building teams is a plus.

Preferred Qualifications

  1. BBA, BSCS, B.Com, or equivalent
  2. Knowledge of technical SEO aspects like Core Web Vitals, schema markup, and site architecture.
  3. Familiarity with content optimization frameworks and topical authority principles.
  4. Experience in B2B & SaaS industries.
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