App Marketing Strategist

4 days ago


Islamabad, Islamabad, Pakistan The IT Zon Full time
About the Role

The IT Zon is seeking a highly skilled Senior Apps Marketing Executive to spearhead our mobile apps marketing efforts. This pivotal role involves crafting and executing comprehensive marketing strategies to boost downloads and engagement for our Google Play apps.

As a key member of our team, you will develop innovative marketing campaigns across search, display, social, and app store optimization (ASO) channels. Your expertise in Google Ads and Firebase will enable you to optimize and manage campaigns effectively, driving desired Return on Ad Spend (ROAS) and Cost per Acquisition (CPA).

You will also analyze user behavior, identify trends, and implement improvements to enhance app engagement. Collaboration with our product team will be crucial in understanding user needs and designing targeted marketing initiatives.

This position requires exceptional analytical and problem-solving skills, as well as the ability to work independently and as part of a cohesive team. If you can think critically, adapt to changing market trends, and drive results-oriented marketing campaigns, we encourage you to apply.



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