App Store Optimization Strategist

3 days ago


Islamabad, Islamabad, Pakistan HyperSoft Inc Full time

About Us

At HyperSoft Inc., we're a dynamic team that thrives on innovation and collaboration. Our success stems from our ability to stay ahead of the curve in the ever-evolving mobile app landscape.

Job Summary

  • We're seeking an App Store Optimization (ASO) Specialist to join our Apps marketing team, focusing on developing compelling app titles and descriptions to maximize click-through rates and conversions.
  • The ideal candidate will possess a proven track record of improving app rankings and downloads through data-driven ASO strategies.

Responsibilities

  1. Conduct thorough keyword research to identify high-traffic keywords for app optimization, ensuring our apps remain competitive in the market.
  2. Collaborate with cross-functional teams, including design and development, to create engaging and informative app store listings.
  3. Analyze competitors' ASO strategies, providing valuable insights to inform our own approach and drive business growth.
  4. Evaluate app listings for compliance with app store guidelines and policies, ensuring our presence remains positive and compliant.
  5. Adapt app store listings for various languages and regions to reach a broader global audience.
  6. Leverage ASO tools and analytics to track performance metrics and provide regular reports on key improvements.

Requirements

  1. A proven background in ASO, with a history of driving app rankings and downloads through strategic optimization.
  2. Familiarity with app store guidelines and policies for both Apple App Store and Google Play Store.
  3. Proficiency in ASO tools and analytics platforms, including tracking performance metrics and providing actionable insights.
  4. A strong analytical mindset, with the ability to draw meaningful conclusions from data.
  5. A creative approach to developing engaging and informative app store assets, highlighting the value and features of our apps.
  6. Effective project management skills, ensuring timely delivery and coordination with cross-functional teams.
  7. In-depth knowledge of mobile app marketing, user acquisition, and retention strategies.
  8. The ability to stay up-to-date with industry trends and best practices in ASO, ensuring our approach remains cutting-edge.


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