
App Store Optimization Strategist
3 days ago
About Us
At HyperSoft Inc., we're a dynamic team that thrives on innovation and collaboration. Our success stems from our ability to stay ahead of the curve in the ever-evolving mobile app landscape.
Job Summary
- We're seeking an App Store Optimization (ASO) Specialist to join our Apps marketing team, focusing on developing compelling app titles and descriptions to maximize click-through rates and conversions.
- The ideal candidate will possess a proven track record of improving app rankings and downloads through data-driven ASO strategies.
Responsibilities
- Conduct thorough keyword research to identify high-traffic keywords for app optimization, ensuring our apps remain competitive in the market.
- Collaborate with cross-functional teams, including design and development, to create engaging and informative app store listings.
- Analyze competitors' ASO strategies, providing valuable insights to inform our own approach and drive business growth.
- Evaluate app listings for compliance with app store guidelines and policies, ensuring our presence remains positive and compliant.
- Adapt app store listings for various languages and regions to reach a broader global audience.
- Leverage ASO tools and analytics to track performance metrics and provide regular reports on key improvements.
Requirements
- A proven background in ASO, with a history of driving app rankings and downloads through strategic optimization.
- Familiarity with app store guidelines and policies for both Apple App Store and Google Play Store.
- Proficiency in ASO tools and analytics platforms, including tracking performance metrics and providing actionable insights.
- A strong analytical mindset, with the ability to draw meaningful conclusions from data.
- A creative approach to developing engaging and informative app store assets, highlighting the value and features of our apps.
- Effective project management skills, ensuring timely delivery and coordination with cross-functional teams.
- In-depth knowledge of mobile app marketing, user acquisition, and retention strategies.
- The ability to stay up-to-date with industry trends and best practices in ASO, ensuring our approach remains cutting-edge.
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