
App Store Optimization Specialist
6 days ago
We are looking for a highly skilled Digital Marketing Expert to lead our App Store Optimization efforts.
Responsibilities:
- Develop and implement a comprehensive ASO strategy to optimize app discoverability in the App Store and improve conversion rates.
- Analyze performance of top-ranked apps and create data-driven strategies to surpass them.
- Rewrite and update our App Store Optimization approach to take our app to the leading position for target keywords.
- Conduct thorough competitor analysis to identify opportunities for growth.
- Perform ongoing keyword research, including discovery and expansion of new keywords.
- Design and execute link building campaigns to enhance app visibility.
- Recommend adjustments to app architecture, content, and other factors to boost ASO rankings.
Requirements:
- Proven experience in App Store Optimization.
- In-depth knowledge of app ranking factors, search engine algorithms, and industry trends.
- Ability to stay up-to-date with the latest best practices in ASO.
- Excellent written and verbal communication skills.
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