Media Strategy Specialist

6 days ago


Lahore, Punjab, Pakistan beBeeMarketing Full time 800,000 - 1,200,000

Job Overview

The Media Manager plays a pivotal role in driving our marketing initiatives forward. By spearheading paid media campaigns and overseeing market research, this individual will significantly impact our business results.

  • Key Responsibilities:
  • Develop and execute comprehensive Paid Media Campaigns across multiple digital channels.
  • Conduct thorough market analyses to identify ideal targets for promotion and determine the most effective platforms.
  • Collaborate closely with the production team to ensure timely delivery and seamless alignment of campaign assets.
  • Strategize and coordinate the simultaneous execution of numerous media campaigns.
  • Optimize campaigns in real-time to enhance ROI, reduce Cost per Lead (CPL), and improve overall performance.
  • Support broader marketing efforts and contribute to related tasks as needed.

Requirements

  • Expertise in paid media platforms (Google Ads, Facebook Ads, etc.)
  • Strong analytical skills and experience with campaign performance tools (e.g., Google Analytics, Meta Business Suite)
  • Excellent communication and coordination skills
  • Ability to multitask and work under tight deadlines
  • Deep understanding of digital marketing trends and audience targeting
  • Creative problem-solving skills

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Preferred Qualifications

  • 1-2 years of experience in digital marketing, paid media campaigns, or performance marketing
  • Certification in Google Ads, Meta Blueprint, or related platforms is an added advantage


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