
Media Strategy Specialist
6 days ago
Job Overview
The Media Manager plays a pivotal role in driving our marketing initiatives forward. By spearheading paid media campaigns and overseeing market research, this individual will significantly impact our business results.
- Key Responsibilities:
- Develop and execute comprehensive Paid Media Campaigns across multiple digital channels.
- Conduct thorough market analyses to identify ideal targets for promotion and determine the most effective platforms.
- Collaborate closely with the production team to ensure timely delivery and seamless alignment of campaign assets.
- Strategize and coordinate the simultaneous execution of numerous media campaigns.
- Optimize campaigns in real-time to enhance ROI, reduce Cost per Lead (CPL), and improve overall performance.
- Support broader marketing efforts and contribute to related tasks as needed.
Requirements
- Expertise in paid media platforms (Google Ads, Facebook Ads, etc.)
- Strong analytical skills and experience with campaign performance tools (e.g., Google Analytics, Meta Business Suite)
- Excellent communication and coordination skills
- Ability to multitask and work under tight deadlines
- Deep understanding of digital marketing trends and audience targeting
- Creative problem-solving skills
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Preferred Qualifications
- 1-2 years of experience in digital marketing, paid media campaigns, or performance marketing
- Certification in Google Ads, Meta Blueprint, or related platforms is an added advantage
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