Creative Content Specialist

1 day ago

Faisalabad City Tehsil, Pakistan beBeeContent Full time $75,000 - $90,000

Job Summary:

We are seeking a talented and analytical Creative Content Specialist who can develop compelling, data-driven content that supports our business goals.

This role requires a strategic thinker who can collaborate effectively across departments to deliver high-quality content that aligns with our brand voice and enhances user engagement.

  • Key Responsibilities:
  • Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
  • Audit and optimize existing web and landing page content to minimize messaging friction and enhance user engagement.
  • Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
  • Work closely with the content and SEO teams to ensure content is keyword-informed and balances SEO with readability.
  • Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
  • Analyze content performance using analytics and feedback to inform future iterations.
  • Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

Requirements:

  • Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 3 years of experience in content creation, preferably within the healthcare, local services, or lead-generation industries.
  • Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
  • Strong understanding of SEO principles and UX writing best practices.

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