
Acquisition Marketing Manager
4 days ago
User Acquisition Specialist Job Summary
We're looking for a talented User Acquisition Specialist to join our team and drive growth through strategic planning and execution. As our ideal candidate, you'll possess a deep understanding of the mobile and web application landscape and have a proven track record of success in user acquisition and performance marketing.
Responsibilities:
- Paid Advertising: Develop and execute paid advertising campaigns across Meta, Google, TikTok, and ASA to drive user growth.
- ASO Strategy: Implement an effective ASO strategy to enhance app visibility and conversion rates.
- Data Analysis: Conduct thorough data analysis to identify areas of improvement and optimize campaigns accordingly.
- Ad Creative Development: Create engaging ad creatives that captivate our target audience and drive conversions.
- Team Collaboration: Work closely with cross-functional teams to ensure seamless integration and alignment with our growth strategy.
Requirements:
- 1-2 years of experience in user acquisition/performance marketing for mobile and web applications.
- Expertise in Meta, Google, ASA, and TikTok Ads.
- Experience with MMPs such as AppsFlyer, Adjust, and Branch.
- Proven ability to manage high monthly ad spend efficiently.
- Strong analytical skills and data visualization experience.
- Skilled in A/B testing and campaign optimization.
Benefits:
- Competitive salary and benefits package.
- Flexible work environment and remote work options.
- Ongoing training and professional development opportunities.
- A dynamic and supportive team environment.
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