
Video Marketing Executive
6 days ago
Digital Center seeks a results-driven YouTube channel manager to join our team. The ideal candidate will have a proven track record of success in managing YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices.
The key responsibilities of this role include:
- Content Programming: Develop and implement a comprehensive content strategy that closely aligns with both channel and audience needs, ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Channel Performance: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
- Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
- Performance Improvement: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
- Competitive Monitoring: Continuously monitor and analyze competitor channels and other market trends, using insights to refine channel management and creative strategies, ensuring we maintain a competitive edge.
- Knowledge Updates: Stay up-to-date with the latest YouTube trends, algorithms, and best practices.
The successful candidate will possess:
- Proven experience in YouTube channel management, SEO, and digital content creation.
- Technical Expertise: Proficiency in Adobe Premiere Pro and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
- Strategic Thinking: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
- Creative and innovative mindset with a willingness to learn.
- Teamwork: Exceptional communication skills, with the ability to influence and collaborate with team members.
- Adaptability: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
Key Requirements:
Adobe Premiere Pro
Extensive experience managing YouTube channels
Strong analytical skills
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