Digital Media Campaign Manager

1 day ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

The role of the Assistant Manager Digital Media is to oversee the planning, execution, and optimization of digital media campaigns across various platforms. The successful candidate will be responsible for collaborating with internal marketing and product teams, as well as analytics functions, to ensure campaigns meet their key performance indicators (KPIs), drive return on investment (ROI), and align with brand and business objectives.

Key Responsibilities:
  • End-to-End Management: Responsible for managing digital media campaigns from planning to execution, optimization, and performance tracking.
  • Digital Strategy Implementation: Drive implementation of full-funnel digital strategies to support brand campaigns, product launches, and tactical initiatives.
  • Creative and Media Synergy: Collaborate with creative and media agencies to ensure synergy between messaging and channel selection.
  • Performance Monitoring: Monitor daily, weekly, and monthly campaign performance; generate detailed insights and reports for internal review.
  • KPI Definition: Assist in defining digital media KPIs in alignment with business goals (e.g., cost per mille (CPM), click-through rate (CTR), cost per click (CPC), cost per view (CPV), return on ad spend (ROAS), impressions, reach, etc.).


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