Senior Digital Traffic Strategist

2 days ago

Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 15,000,000 - 25,000,000
Job Overview

We are seeking a seasoned digital marketing strategist to drive external traffic to Amazon listings and storefronts. The ideal candidate will have a deep understanding of digital acquisition, particularly through paid media, influencer marketing, content creation, and funnel optimization.

This role is focused on increasing Amazon sales through high-converting external traffic. The successful candidate will be responsible for developing and executing digital marketing strategies, managing paid campaigns across multiple platforms, and analyzing customer behavior to improve ACOS, ROAS, and LTV.

Key Responsibilities
  • Develop and manage digital marketing strategies to drive external traffic to Amazon product listings.
  • Identify the most effective acquisition channels (Google Ads, Facebook/Instagram, TikTok, YouTube, Pinterest, influencers, blogs, email marketing, etc.).
  • Plan and implement Amazon Attribution tracking and optimize campaigns accordingly.
  • Paid Advertising: Launch, manage, and optimize paid campaigns across Google (Search & Shopping), Facebook/Instagram, TikTok, and other platforms.
  • Use Amazon Attribution and Brand Referral Bonus (BRB) programs to track and maximize ROI on external traffic.
  • Analytics & Optimization: Monitor performance using Amazon Attribution, Google Analytics, Facebook Ads Manager, etc.
  • A/B test creatives, landing pages, and copy to improve CTR and conversion rate on Amazon.
  • Analyze customer behavior and adjust marketing strategies to improve ACOS, ROAS, and LTV (Customer Lifetime Value).
  • Influencer & Affiliate Marketing: Develop and manage influencer campaigns and affiliate partnerships that drive targeted traffic to Amazon listings.
  • Content Marketing & SEO: Oversee creation of SEO-optimized blog content, YouTube videos, and social media content that links to Amazon listings.
  • Email & SMS Marketing: Build and manage email flows and campaigns that nurture leads and drive them to Amazon.
Requirements
  • 4-6+ years of experience in digital marketing, eCommerce, or Amazon growth.
  • Proven success running off-Amazon traffic campaigns that resulted in measurable sales lift on Amazon.
  • Experience with Amazon Attribution, Amazon Brand Referral Bonus, and UTM tracking (Urchin Tracking Module).
  • Deep knowledge of paid traffic platforms: Google Ads, Meta, TikTok, YouTube, Pinterest, etc.
  • Data-driven mindset and strong knowledge of performance metrics and analytics.
  • Excellent project management and organizational skills.
Bonus Skills
  • Experience with Shopify or DTC funnels (as a support strategy to Amazon).
  • Familiarity with affiliate networks like ShareASale, Amazon Influencer Program, or Refersion.
  • Basic knowledge of Amazon Seller Central and listing optimization (keywords, A+ content, etc.).
  • Familiarity with tools like Helium 10, Jungle Scout.

The ideal candidate will possess a strong understanding of digital marketing principles, excellent communication skills, and the ability to work independently. If you're a motivated and experienced digital marketing professional looking to drive external traffic to Amazon listings, we encourage you to apply for this exciting opportunity.

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