Digital Brand Strategist

4 hours ago

Karachi, Sindh, Pakistan beBeeDigital Full time 800,000 - 1,200,000
Job Description

We are seeking a highly skilled Digital Brand Executive to develop and execute effective digital marketing strategies.

The successful candidate will be responsible for designing and implementing daily email campaigns, segmenting email lists, and tracking performance using sophisticated email techniques.

The role requires expertise across various digital marketing mediums, including company websites, paid search, mobile, SEO/SEM, display/banner ads, and social media.

Additionally, the candidate will be expected to report on campaign ROI and website analytics, as well as leverage social media management and analytics tools.

Key Responsibilities:
  • Develop strategic plans to identify, assess, execute, and analyze incremental digital marketing opportunities targeting specific customer segments
  • Design and implement daily email campaigns and track performance using sophisticated email techniques
  • Lead targets, lead quality, conversion, online traffic, and social media analytics will be the responsibility of this role
  • Manage all company social accounts and optimize real traffic on a consistent basis, with a focus on Facebook, Twitter, and LinkedIn
  • Plan, develop, and manage digital campaigns within tight timelines to maximize ROI
  • Contribute to strategic planning and oversee the execution of digital display campaigns (PPC, banners, etc.) and provide post-campaign reporting and optimization
  • Hands-on experience with white-hat SEO, Google AdWords, and other search engine marketing tools is required to optimize the company website
  • Develop digital campaigns and platforms for branding, including creating tracking reports and authorizing website copy
  • Experience with launching mobile marketing campaigns is essential, with a background in Google AdMob, social media mobile, games, location-based, image ads, and other mobile marketing tools
  • Execute online brand management strategies and secure reputation through advanced techniques
  • Ability to identify opportunities for continuous improvement and incremental ROI is crucial
  • Creation of post-campaign performance analysis and improvement plans
  • Monitor competitive and industry digital marketing trends, tools, and resources
  • Produce interactive content like SEO, web, blogs, articles, E-magazines, and more
Core Competency Requirements:
  • Lead Generation, Digital Marketing, and Production
  • Excellent communication skills (spoken and written)
  • Digital Campaigns and tracking results
  • Proven ability to manage and optimize web pages to achieve business results
  • Expertise across digital marketing mediums and Email marketing
  • Experience reporting on campaign ROI and website analytics
  • Result-oriented and passionate about working in a dynamic environment
  • Proven ability to work collaboratively and provide ongoing innovation
  • Experience with leveraging social media management and analytics tools, including HootSuite, Radian 6, and Crimson Hexagon
Job Specifications:

Initial contract with potential extension into permanent position based on performance. Portfolio, targets met, achievements, and analytics required upon application. Freelancers welcome. Equal opportunity employer.

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