Performance Media Strategist

15 hours ago

Karachi, Sindh, Pakistan Sprint Digital Full time

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Co-Founder & Chief Operating Officer at Sprint Digital | Helping Companies & Brands to Achieve 10x Growth with Digital Marketing | A Certified…

Sprint Digital - a Canadian-based marketing Agency is on the lookout for a sharp and growth-focused Performance Media Strategist for its Karachi office who thrives on building, managing, and optimizing paid media campaigns across Google, Meta, and TikTok. You'll be the go-to person for performance-driven media planning, execution, and continuous optimization that delivers measurable results.

Key Responsibilities:

  • Plan, build, and manage paid media campaigns that align with client goals
  • Optimize campaigns across platforms for maximum efficiency and performance
  • Work with the team to conduct market and audience research to inform media buying strategies
  • Monitor KPIs, track conversions, and adjust strategies accordingly
  • Analyze campaign performance and prepare reports with strategic insights
  • Work closely with creative, analytics, and account teams for integrated execution

Requirements:

  • At least 3 years of agency experience in performance marketing or paid media strategy
  • Hands-on experience with platforms like Google Ads, Meta Ads Manager, and TikTok Ads
  • Strong analytical mindset with a solid understanding of ROAS, Lead Generation, CPA, CTR, and similar KPIs
  • Ability to interpret data and turn insights into actionable strategies
  • Excellent communication and collaboration skills
  • Experience in landing page optimization and CRO is a plus

Office Timings: 5:00 PM – 2:00 AM

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
  • IndustriesMarketing Services

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