
Performance Media Strategist
3 weeks ago
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Co-Founder & Chief Operating Officer at Sprint Digital | Helping Companies & Brands to Achieve 10x Growth with Digital Marketing | A Certified…Sprint Digital - a Canadian-based marketing Agency is on the lookout for a sharp and growth-focused Performance Media Strategist for its Karachi office who thrives on building, managing, and optimizing paid media campaigns across Google, Meta, and TikTok. You'll be the go-to person for performance-driven media planning, execution, and continuous optimization that delivers measurable results.
Key Responsibilities:
- Plan, build, and manage paid media campaigns that align with client goals
- Optimize campaigns across platforms for maximum efficiency and performance
- Work with the team to conduct market and audience research to inform media buying strategies
- Monitor KPIs, track conversions, and adjust strategies accordingly
- Analyze campaign performance and prepare reports with strategic insights
- Work closely with creative, analytics, and account teams for integrated execution
Requirements:
- At least 3 years of agency experience in performance marketing or paid media strategy
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, and TikTok Ads
- Strong analytical mindset with a solid understanding of ROAS, Lead Generation, CPA, CTR, and similar KPIs
- Ability to interpret data and turn insights into actionable strategies
- Excellent communication and collaboration skills
- Experience in landing page optimization and CRO is a plus
Office Timings: 5:00 PM – 2:00 AM
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- IndustriesMarketing Services
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