Digital Content Strategist

2 days ago


Lahore, Punjab, Pakistan Dubizzle Labs Full time

Dubizzle Labs is seeking a highly creative and driven Content Creator to join our team. The ideal candidate will have a strong understanding of social media platforms, as well as the ability to develop engaging content for various audiences.

The Job Description:

  1. Content Creation:
  • Develop innovative content (photos, videos, graphics, etc.) for social media platforms.
  • Collaborate with designers, videographers, and other creatives to ensure cohesive and on-brand content.
  • Create and edit short-form video content for platforms like Instagram Reels and TikTok.
Social Media Management:
  • Manage daily operations of all social media platforms, including posting, monitoring, and engaging with followers.
  • Develop and execute social media strategies to drive engagement, grow followers, and enhance brand visibility.
  • Stay on top of social media trends and emerging platforms to keep the brand relevant and innovative.
Campaign Management:
  • Plan and execute social media campaigns, giveaways, and contests in line with marketing objectives.
  • Coordinate with the marketing and branding teams to ensure consistent messaging and alignment with broader company goals.
  • Analyze campaign performance and provide insights for optimization.
Analytics & Reporting:
  • Prepare and present regular performance reports to the team, offering data-driven recommendations for improvement.
Community Engagement:
  • Engage with followers, respond to comments, and manage direct messages to build a positive online community.
  • Monitor social media conversations related to the brand and industry, identifying opportunities for engagement.
Collaboration:
  • Work closely with cross-functional teams to ensure cohesive marketing and branding efforts.
  • Assist in coordinating influencer partnerships and collaborations that align with brand values.

The Ideal Candidate:

  • Minimum Bachelor's Degree in Business Administration or related field.
  • Proven experience as a content creator, social media specialist, or similar role.
  • Strong understanding of social media platforms and their algorithms.
  • Proficiency in content creation tools (Canva, Adobe Creative Suite, video editing software, etc.).
  • Creativity and a keen eye for design and aesthetics.
  • Ability to multitask and manage multiple projects simultaneously.
  • Analytical mindset with experience in tracking and reporting on social media metrics.
  • Experience in video editing and/or graphic design.
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer, etc.).


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