Senior Marketing Leader

As a strategic marketing leader, you will be responsible for driving sales and revenue growth across diverse product and software divisions. You will lead integrated marketing efforts across online and offline channels, developing and executing data-driven marketing strategies that meet performance targets.

• Strategic Planning & Execution: Develop and implement comprehensive, data-driven marketing plans that drive lead generation, customer acquisition, and revenue expansion globally.
• Team Leadership: Oversee and mentor both digital (online) and traditional (offline) marketing teams to achieve sales targets and KPIs.
• Campaign Management: Design and coordinate conversion-driven campaigns across multiple channels including SEO, SEM, social media, email, and offline marketing initiatives to optimize acquisition and retention.
• Performance Optimization: Use analytics and A/B testing to monitor campaign performance, refine ad creatives, optimize conversion rates, and maximize ROI.
• Budget Management: Manage marketing budgets and allocate resources efficiently to ensure high-impact initiatives are executed on time and within budget.
• Sales Alignment: Collaborate with business development and sales teams to ensure marketing strategies directly support sales targets and drive revenue growth.
• Reporting & Analysis: Regularly report on marketing performance metrics and sales outcomes to senior leadership, using insights to inform strategic adjustments.
• Content & Ad Development: Oversee the creation of engaging content and ad campaigns tailored for various platforms, ensuring they are optimized to convert audiences into paying customers.
• Trend Identification: Stay ahead of emerging marketing trends and technologies, identifying opportunities to leverage innovative tactics that boost brand awareness and engagement.
• Process Improvement: Continuously seek opportunities to streamline and automate marketing processes, leveraging digital tools to increase team efficiency and campaign effectiveness.

• International Expansion: Develop strategies for international expansion that account for cultural nuances and regional market dynamics.
• Brand Positioning: Strengthen the brand's global presence through consistent messaging and high-impact marketing initiatives.
• Collaboration: Coordinate closely with cross-functional teams including sales, product development, and customer service to ensure unified brand messaging and execution across all channels.

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: At least 6 years of experience in marketing leadership, with a strong track record in both digital and traditional marketing environments.
• Strategic & Analytical Mindset: Proven ability to develop and execute data-driven marketing strategies that drive sales and revenue growth.
• Team Management: Demonstrated success in managing and mentoring diverse marketing teams to achieve performance targets.
• Technical Proficiency: Solid understanding of digital marketing tools, analytic platforms, and campaign optimization techniques.
• Global Perspective: Experience in managing marketing operations in international markets, with an understanding of cultural nuances.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate complex strategies to diverse stakeholders.
• Results-Driven: A track record of executing high-performance campaigns that deliver measurable results in a fast-paced, target-driven environment.

• Experience with performance marketing and lead generation strategies.
• Ability to translate data insights into actionable marketing plans.
• Strong project management and organizational skills.
• Innovative mindset with a passion for leveraging new technologies and trends.
• Experience in managing cross-channel marketing initiatives that include both digital and offline elements.