
Marketing Executive Position
5 days ago
The successful candidate will be responsible for driving business growth through effective retail marketing strategies, collaborating closely with the sales team to achieve sales targets, and ensuring consistency across all retail stores.
Main Tasks- Visual Display and Standardization:
- Develop and implement visual merchandising strategies to drive customer engagement.
- Collaborate with the sales team to create visually appealing displays.
- Ensure display standardization across all retail stores.
- New Dealer Acquisition and Support:
- Establish strong relationships with new dealers to foster long-term partnerships.
- Provide ongoing training and support to ensure dealer success.
- Branding and Point-of-Purchase (POP) Materials:
- Evaluate market requirements to identify need-based branding materials.
- Collaborate with designers to create engaging branding materials.
- Submit in-store and out-of-store requirements for branding materials.
- XL Collection Focus:
- Develop strategies to promote XL collection models and increase sales.
- Work closely with the sales team to identify high-potential shops for XL collection models.
- Product Training and Awareness:
- Provide product training to promotors in shops.
- Offer feature awareness to dealers and salesmen to enhance sales performance.
- Data Collection and Competitor Intelligence:
- Collect and submit complete TCL dealer network data bi-monthly to supervisors.
- Submit top dealer of region SO data weekly to supervisors.
- Gather competitor intelligence to inform business decisions.
- Promotional Activities and Sellout Strategies:
- Develop promotional activities to drive sales and engage customers.
- Collaborate with the sales team to identify new ways of promoting sales of targeted models.
- Provide support to the sales team to achieve sellout targets.
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