Strategic Brand Creative Director

7 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

About the Role

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We're looking for a sharp, imaginative, and data-driven professional to lead the charge in creating campaigns that not only build brand love but also drive conversions, launch products, and create community around our portfolio of Amazon-first brands.

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This position blends storytelling with strategic thinking and demands someone who can take insights, trends, and product USPs and turn them into compelling creative across digital and traditional platforms.

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Key Responsibilities

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  • Lead ideation, development, and execution of integrated marketing campaigns, aligning creative direction with business objectives and market trends.\
  • Craft compelling narratives for digital, print, and experiential platforms from content calendars to viral campaigns.\
  • Collaborate closely with design, product, growth, and marketing teams to deliver high-impact brand content across social media, web, and other media.\
  • Own the content lifecycle: from campaign ideation, storyboarding, and scriptwriting to on-set creative direction and final post-production edits.\
  • Develop content strategies rooted in performance monitoring content KPIs, analyzing audience insights, and optimizing accordingly.\
  • Stay ahead of the curve on digital media trends, influencer marketing, platform innovations, and storytelling formats from TikTok to web series.\
  • Support internal branding and recruitment marketing initiatives through strategic content, events, and activations.\
  • Collaborate on large-scale brand relaunches and activations, delivering results that boost brand sentiment, drive sales, and expand reach.\
  • Manage and grow brand presence across social platforms (LinkedIn, Instagram, TikTok, etc.) with a focus on community engagement and follower growth.\
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What We're Looking For

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  • A minimum of 3 years of experience in a creative strategy or content leadership role, preferably in the eCommerce, Amazon, or consumer brand space.\
  • A proven track record of increasing brand visibility, engagement, and conversions.\
  • The ability to convert complex ideas into engaging, digestible content.\
  • A strong portfolio showcasing campaigns that combine storytelling with measurable business impact.\
  • Experience with influencer marketing, video production, and event-led branding is a strong plus.\
  • Familiarity with content performance tools, social media analytics, and SEO best practices.\
  • A strategic thinker with a sharp creative eye and deep understanding of audience psychology.\
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Bonus if You Have

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  • Led digital-first campaigns for top-tier consumer brands. Experience in scaling social media accounts from scratch. Worked on content initiatives that directly influenced business growth or recruitment outcomes. A background in creative agencies, especially within fast-paced or tech-driven environments.\

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