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Digital Marketing Strategist
2 weeks ago
Lead the execution of a comprehensive digital marketing strategy to enhance brand awareness, drive qualified B2B leads, support sales enablement, and build a robust digital footprint in the US market.
Key Responsibilities:- Develop targeted digital marketing strategies for B2B clients in the US/Europe market, focusing on lead generation and nurturing.
- Conduct thorough competitive research and define customer personas and target segments.
- Plan and execute integrated campaigns including paid advertising, SEO, content, and outreach.
- Manage and optimize paid media campaigns (Google Ads, LinkedIn, Meta).
- Drive and optimize lead generation funnels to meet MQL and SQL targets.
- Implement Account-Based Marketing (ABM) strategies for key accounts.
- Oversee content strategy, editorial planning, and distribution across digital channels.
- Improve search engine rankings and increase organic traffic through best practices in SEO.
- Collaborate with writers and designers for blogs, case studies, and whitepapers.
- Develop and design sales and marketing collateral, including brochures, decks, service profiles, capability statements, and email templates.
- Ensure all collateral is visually appealing, aligned with brand identity, resonates client needs, and supports sales goals.
- Customize client-facing materials based on industry, buyer stage, and target vertical.
- Guide the development team to optimize website performance, landing pages, and user experience for conversion.
- Set up lead nurturing workflows using HubSpot, Mailchimp, or Zoho Campaigns.
- Track, analyze, and improve conversion rates (CRO).
- Monitor and analyze campaign performance using tools like GA4, Search Console, and LinkedIn Analytics.
- Deliver regular performance reports with key metrics, campaign ROI, and optimization insights.
- Coordinate with leadership, sales, and services teams for internal alignment.
- Manage and mentor junior marketers, freelancers, and agency partners.
Key Outputs & Performance Indicators:
- Qualified B2B leads from the US market (MQLs, SQLs, CPL, conversion rate)
- Brand visibility & engagement (Website traffic, impressions, engagement rate)
- Performance of digital campaigns (CTR, ROAS, CPA, bounce rate)
- SEO rankings and organic reach (Search rankings, domain authority, organic traffic)
- High-quality marketing collateral (No. of assets created, reuse frequency, sales feedback)
- Email marketing & nurturing (Open rate, CTR, unsubscribes, lead conversion)
- Marketing contribution to revenue (% of marketing-influenced pipeline deals)
Experience, Knowledge, and Competency Matrix:
The selected candidate will have 5+ years of experience in digital marketing, with a focus on B2B and the US/Europe market. They will also have experience in BPO/Outsourcing, SaaS, or IT services, and proven experience in Lead Generation and Lead Nurturing.
They will possess knowledge of Google, LinkedIn, Meta Ads, SEO tools (SEMRush, Ahrefs), HubSpot, Mailchimp, Zoho, CRM & Analytics, and Design tools (Canva, Adobe). Functional competencies will include Campaign Management, Content Strategy & SEO, Data-driven Decision Making, Marketing Collateral Design, and US Market Knowledge. Leadership & Personal Competencies will include Self-Driven, Takes Ownership, Critical thinking, Analytical mindset, Result Orientation, Strategic Thinking, Team Collaboration, Executional Excellence, and Vendor Management.
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